AI is changing discoverability: How Talking Tom boosted AI referral traffic

As more of the population turns toward AI to answer questions and find recommendations, there’s inevitably a cohort of mobile gamers asking LLMs too. Instead of browsing an app store or going to Google to research their next potential game, some may go to ChatGPT, Claude or one of the many other tools now available. While this may be a convenience for users, this isn’t necessarily an advantage for developers and publishers. Discoverability is splintering. Search engine optimisation (SEO), generative engine optimisation (GEO), recommendations from AI and rocketing tech advancements are all factors to keep track of. But, if properly optimised, there may be ways to take advantage of the change and boost appearances in AI results, at least for now. ... [MORE]